I'm Sam and hey-stella.com was born in the New Year of 2017 in celebration of the fresh start of a new home, new energy, and a newfound positivity that my life was indeed amazing because I decided to make it so! Heralding 2017 as the year of transformation, I decided to start celebrating all the messy and magical facets of #MyBeautifulRealLife - via blogs, YouTube and Instagram - with a desire to inspire others to do the same.
I've since taken my readers and viewers on adventures travelling the world; inspiring them to find their own fashion voice for their personality, budget and lifestyle; decorating and indulging their interior design dreams; discovering all things beauty; going behind the scenes on the journey that is health and wellness; getting poetical about personal development; and sharing my tips on styling a life they love.
Much like my blog, I have grown and changed over the years, but I remain true to my creatively curious senses, work ethic and penchant for a little luxury. I have been fortunate enough to work with both small unique startups and some big online brands such as PrettyLittleThing and Tobi as I carve out a space for myself.
Today you will find my weekly posts here on the blog, weekly videos over on my YouTube channel and real-time updates and day to day life over on my Instagram. You'll also find me working on launching the next exciting installment of my brand, both in collaboration with other brands and of my own designs.
Whether through lifestyle, fashion, interior design, travel or the beauty of words - I wish to inspire deeply to lift others' confidence, and in turn my own; create spaces of beauty and be surrounded by it; explore incessantly the inner and outer worlds, and love fully and presently.