About Us

Hey Stella has worn a few different hats over the years.

It started as an art and homewares brand, then slowly became a place where I shared my thoughts through blogging. These days, it's grown into something much bigger. It's a home for all the parts of me that never quite fit into one neat little box.

Art. Interiors. Fashion. Beauty. Business. Tarot. Personal Growth. Life.

Because I don't believe we're supposed to be just one thing.

My background is in interior design, and creativity has always been the thread running through everything I do. I've spent years building businesses, creating content, making art, styling spaces and helping people see beauty where they hadn't noticed it before.

Then 2020 happened.

Like a lot of people, my life completely unravelled. My awakening wasn't graceful. It wasn't some magical "eat, pray, love" moment. It was uncomfortable, messy and deeply personal. But somewhere in the middle of all of that, I finally found enough stillness to listen to the quieter part of myself that had always been there.

That's when tarot became more than just an interest.

It became a language I could no longer suppress. A way of understanding myself, navigating change and helping other people do the same.

If I'm honest, I'm probably a lot more grounded than people expect. I love practical conversations just as much as spiritual ones. I don't think you have to float around in linen talking about the universe to believe in intuition. I think spirituality belongs in everyday life. It's found in the way you speak to yourself, the home you create, the clothes that make you feel like you, the choices you make, the beauty you notice, and the courage to keep becoming who you're meant to be.

That's really what Hey Stella is about.

The saying that guides everything I create is simple:

Your life is your art.

Every decision, every setback, every fresh start and every tiny act of self-care is another brushstroke of your masterpiece called life.

Through this space you'll find personalised tarot readings, intuitive artwork, healing guides and thoughtful resources designed to help you reconnect with yourself. Not because I have all the answers, but because I know how powerful it can be to have someone hold up a mirror and help you see what you've been missing, or cheer you on to trust yourself.

That's also why I offer custom readings instead of trying to squeeze everyone into the same interpretation. No two lives are the same, so why should the guidance be?

More than anything, I want Hey Stella to feel like somewhere you can land for a while.

A place that reminds you to slow down.

To notice beauty.

To create a life that feels like yours.

Because when we learn to find beauty within ourselves, we're far more likely to create it around us.

And I think the world could use a little more of that.

I'm Sam, and I'm really glad you're here. I hope something you find at Hey Stella helps you feel a little more like yourself.